Privacy Policy

At Vertical Aerospace, we believe it’s important to protect your privacy. When we refer to Vertical Aerospace in this privacy policy we mean our business and products and services.


1. Why do we have a privacy policy?

We’ll collect certain information from you when you use our website. The purpose of our privacy policy is to let you know:

  • How and why we collect your information;
  • How we use and disclose your information (and to whom);
  • How we protect your information; and
  • How you can access your information.


2. Changes to our privacy policy

If we make any changes to our privacy policy, we’ll post changes on this page.


3. Dealing with your information

What will we collect?

We’ll track your use of the our website through cookies – see section 4 below for more details.

When will we collect it?

We’ll track your use of our website through cookies – see section 4 for more details.


4. Vertical’s use of cookies

4.1 What are cookies?

A cookie is a piece of information stored in a small file which is sent to and from web pages. They can be used to identify that you’ve visited websites before and some will be stored on your computer by your web browser. They are anonymous, so they don’t store any personal information of any kind.

4.2. How do Vertical Aerospace use cookies?

We use cookies to understand how people use our website and to help us make your experience of our website better.

Vertical’s websites

We use short-term cookies to recognise your PC as you move around our site and to remember any information you have entered into search boxes for next time you visit us.

Measuring web traffic

We use programmes such as Google Analytics to help us find out:

  • How many people visit our websites
  • Which pages and parts are most popular
  • How long people spend in each area
  • What information people are searching for.

These insights help us understand how to improve our websites.

Google Analytics uses cookies to collect non-personally identifiable information like:

  • Browser types
  • Operating systems
  • Referring sites that sent you to us
  • The date and time of a visit

If you’d like to know more about Google Analytics click here


We use tools such as ValueClick to place Vertical Aerospace ads on other websites you may use. These tools may set cookies to track the performance of our advertising campaigns and allow us to tailor the advertising you might be interested in.

We also use products like Google Analytics Advertising, including remarketing with Google Analytics, Google Display Network Impression Retargeting and Google Analytics Demographics and Interest Reporting features. These products help us understand what ads work best so we can more effectively promote our products and services to you.

We use Google Adwords Customer Match to help exclude our existing customers from seeing our ads, and to reach similar web users who could also be interested in joining Vertical Aerospace.

4.3 How can you manage cookies and where can you find further information?

If you don’t want us to use cookies in your web browser, you can remove them from your computer or change your browser settings so that it either blocks cookies altogether or asks you if you’d like to accept them from some websites.

You can also stop us collecting data through the following sources:

  • Google Analytics Advertising Features – visit and adjust your personal settings as per their instructions; or
  • Adometry – follow this link to opt-out of the Adometry cookie:
  • Google Doubleclick (for Google Adwords Customer Match) – follow the link to download a plugin so you can opt-out of Google’s advertising cookie on Chrome, Firefox or Internet Explorer – Please note this does not opt you out of being served advertising. You may continue to receive generic ads from Vertical Aerospace.

However, it’s important to remember that some of our cookies are essential for our websites to visit properly.

The internet industry body, the Internet Advertising Bureau, has set up a website to provide information and advice on cookies, tags and behavioural advertising, you can click here to find out more about behavioural advertising

link –

Another trusted source which gives information about how to delete and control cookies is

If you have any questions about the way we handle your personal information, please get in touch at